How To Generate Income On The Internet Using Search Engines To Get Targeted Traffic To Your Web Page

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How To Generate Income On The Internet Using Search Engines To Get Targeted Traffic To Your Web Page

Making use of search engines to get prospects to your web page is one technique of how to make money online and is often called search engine optimization or SEO. There are a great number of other techniques to acquire prospects instead of taking advantage of search engines, such as forums, blogs, content syndication, article directories, classified ads and more.

When ever I refer to search engines, I mean Google or Yahoo or MSN or the like. Google, however, is by far the biggest search engine with nearly 80% of all search engine traffic.

Google ranks or prioritizes the pages of a website and not the website in its entirety. It's very important for a webmaster to understand this particularly if you desire to understand how to make money online. A website could contain hundreds of individual pages and Google would scan every page and form a decision about the relevance of that page and whether that page ought to come up when anybody does a search.

The words someone types into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are based on the keyword terms and are believed to be relevant by Google. Google achieves this by reading the millions and millions of web pages in cyberspace and seeks out content relevant to the keyword search terms.

The results are also known as SERPS or search engine results pages. Inside the SERPS are two kinds of results. There are the free organic results in the middle of the page on the left and the paid or sponsored ads on the right side and occasionally at the top just above the organic results.

The paid or sponsored ads are actually at no cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is called pay per click advertising or PPC and the advertiser has bid for a spot on the page.

Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get a few points more but the free organic ads receive the highest clicks on average. You can, however, get a paid ad on the page really soon for a fee but the organic ad spots especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll realize as you learn how to make money online.

Google loves content and will compensate you with excellent rankings in the SERPS. Google also loves back links. What this means is that when other websites are linking back to your site Google believes your site is valued and relevant and will reward you in the SERPS for this too. The more popular the site linking back to you the better Google likes it.

Probably the best way to get content on the web and get a high ranking in the SERPS for free is to write an article around a particular keyword, as long as it's not too general of a keyword or too competitive, and then publish to a highly visited article directory like Ezine Articles.

You will put a link to your website in the resource or bio box in the article directory so targeted prospects can find you.

A different benefit to putting your article on a high authority article directory is that other website owners will probably link back to your article and you'll be earning back links.

You now know how to make money online using the search engines so go and originate content and grow back links to your website.

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